Where passion meets performance on every ride. We’re more than just a bike shop – we’re your trusted cycling companion, dedicated to equipping riders of all levels with premium gear that enhances every journey.
Our Story
Born from a love of cycling and a commitment to quality, Schwalbe Shop has grown from a small Newry-based retailer to a global destination for cycling enthusiasts. Our carefully curated selection reflects decades of industry experience and hands-on knowledge about what truly makes a difference on the road or trail.
Who We Serve
Whether you’re a mountain biker tackling rugged terrain, a road cyclist chasing personal bests, or a commuter navigating city streets, we’ve got you covered. Our products cater to:
- Performance-focused riders seeking cutting-edge equipment
- Safety-conscious cyclists prioritizing premium protection
- Practical commuters needing reliable accessories
- Parents looking for quality child bike seats
- Adventure seekers capturing their rides with action cams
What Sets Us Apart
In a market flooded with options, we stand out by offering:
- Expertly curated selection – Every product meets our rigorous standards for quality and performance
- Competitive pricing – Regular promotions and discounts on premium brands like POC, Brooks England, and Ortlieb
- Global reach – Shipping worldwide (excluding select remote areas)
- Comprehensive categories – From essential bike parts to specialized accessories
Our mission is simple: to empower your ride. Whether it’s through our top-rated helmets that protect what matters most, our durable bike racks that expand your carrying capacity, or our maintenance products that keep your bike running smoothly – we’re here to enhance every aspect of your cycling experience.
Our Product Philosophy
We understand that cyclists face real challenges – from finding comfortable saddles for long rides to securing bikes in urban areas. That’s why we focus on solutions that address these pain points:
- Safety First: Our MIPS-equipped helmets and high-visibility lights keep you protected
- Performance Driven: Lightweight components and ergonomic designs enhance your ride
- Convenience Focused: Smart storage solutions and easy-maintenance tools save you time
- Value Conscious: Premium quality at accessible prices through our regular promotions
Join Our Cycling Community
Beyond just selling products, we’re building a community of cycling enthusiasts. Stay connected for:
- Exclusive offers and flash sales
- Expert maintenance tips and riding advice
- New product launches from leading brands
- Seasonal promotions on must-have gear
From our headquarters in Newry to your favorite riding routes worldwide, we’re proud to be part of your cycling journey. Ride smarter, ride safer, and ride further with Schwalbe Shop at AllBikeGear.com.